GCOTM: Mogi by Malin Richardson

MalinR - header pic

It’s been a while…

This year’s first Girl Crush of the Moment (GCOTM) goes to Malin Richardson from http://mogi.metromode.se/ — her bold and bright style is perfect inspiration for the now-changing season to warmer weather. Malin is no ordinary trendsetter though… her global lifestyle and overall passion is reflective of her near iconic status back in her home country, Sweden (and you know how much LLF loves the Swedish fashion scene!) That said, she is definitely someone we’re honored to have interviewed along with the likes of Aimee Song and Zanita, etc — after all, her blog and her influence is showing no signs of slowing down!  Below is a LLF-exclusive in-depth look into Malin Richardson, the blossoming global style icon.


Why did you start blogging?
I started my blog as a hobby when I was 17 years old back in 2007. I was one of the first people to start blogging in Sweden so my blog got a lot of attention and it grew very fast. As my readership grew I began to be less private and put more focus on my passions for fashion, travels and food!

And what is your most and least favorite thing about being a fashion blogger?
I love that I get to work with my passions in life and it has landed me so many opportunities, I got to launch my own jewellery collection in Sweden and I also got a job for ELLE Food & Wine as a travel/food writer trough my blog. My least favourite thing would probably be all the hours that I sit by the computer editing pictures, I love photography but the editing is sometimes exhausting! One article takes around 3 hours to create and I usually create 2 articles per day so that is 6 hours just editing pictures each day..!

Who is your style inspiration? 
I love the style of Kate Middleton and Olivia Palermo! Classic style with a modern twist and they are not afraid of colors and patterns – my motto!

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Who are some of your favorite style bloggers?
I love style bloggers like Gal Meets Glam – her style is the perfect California chic which the boheme inside of me love! I also love Atlantic Pacific – she isn’t afraid of bold colors and patterns which I love! The bold city girl inside of me loves that. I also love the style of Zhanna Bianca – she isn’t shy about wearing lots of colors and patters – just my cup of tea!

Favorite fashion brands?
I have many but I would have to say MSGM and Alberta Ferretti make my heart skip a beat! Just because they are always so creative and playful with their collections and so very colorful!

List 3 things on your current wishlist: it can be bags, shoes, a trip to Bali…anything!
I would love to go to Australia! I would also love to get a apartment together with my boyfriend In London or Stockholm. Then I would love to get a Canon Mark III!

What are your thoughts on the Swedish blogging scene? 
It is very developed! The biggest difference between the international blog scene and the Swedish one is that Swedish influencers earn all their income via ad sales on their blog and on the international blog scene it is via projects and collaborations.

And how much has Paris influenced your style?
It is more how Paris influenced my way of eating! Hehe! I love all the food in this city and I have truly become a foodie from living in the city. Everything from finding the most perfect croissant and pain au chocoate (And yes, I found them both!) to high end street food to fine dining – I love it all!

“Inside Look”: What are some everyday essentials you carry with you wherever you go? (i.e. makeup essentials, camera, phone, sunglasses, etc)
I always bring my Iphone, Canon D70, lip balm, wallet and some make up essentials in case of emergency!

Which city has been your favorite travel spot so far? Do you have any recommendations for first-timers?
I first though I loved New York most of all but the more I travel the more I realize that NY is too intense for my taste and London is absolutely my favourite big city! I love everything from the food scene to the fashion och shopping, the politeness of the people and all the tea! I love tea above all and the British sure know how to make that perfect cup of tea with the most delicious scones! I’m all for that!

When it comes to more exotic travels I love the Seychelles and the Maldives! I was there earlier this year and fell in love, it sure is paradise!

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What is your guilty pleasure?
Probably everything! I love indulging in delicious food and I love french pastries and I just got back from New York where I queued for 2 hours (..!) to Dominique Ansel Bakery to eat the most hyped pastry in New York right now – the cronut! (A fusion between a croissant and doughnut) And it was so delicious, I would eat that little magical thing for breakfast, lunch and dinner if it was possible!

What do you enjoy doing the most during your ‘down time’? (i.e. any other hobbies, etc)
As I travel so much and I am constantly on the go I really enjoy doing pretty much nothing on my down time. Just enjoying quality time with my friends, go out for dinner in Stockholm, go for long walks and just enjoy the calmness before I have to pack my bag again!

Where would you like to be in 5 years? Where do you see your blog in 5 years?
I am currently developing my blog and my brand in to a new concept that will be launched this summer and this is how I will take my blog to the next level. I have a big vision of what I want to do with it and you will have to stay tuned of what is to come, I am very excited! I can’t really say much more at the moment..

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