GCOTM: Mogi by Malin Richardson

MalinR - header pic

It’s been a while…

This year’s first Girl Crush of the Moment (GCOTM) goes to Malin Richardson from http://mogi.metromode.se/ — her bold and bright style is perfect inspiration for the now-changing season to warmer weather. Malin is no ordinary trendsetter though… her global lifestyle and overall passion is reflective of her near iconic status back in her home country, Sweden (and you know how much LLF loves the Swedish fashion scene!) That said, she is definitely someone we’re honored to have interviewed along with the likes of Aimee Song and Zanita, etc — after all, her blog and her influence is showing no signs of slowing down!  Below is a LLF-exclusive in-depth look into Malin Richardson, the blossoming global style icon.


Why did you start blogging?
I started my blog as a hobby when I was 17 years old back in 2007. I was one of the first people to start blogging in Sweden so my blog got a lot of attention and it grew very fast. As my readership grew I began to be less private and put more focus on my passions for fashion, travels and food!

And what is your most and least favorite thing about being a fashion blogger?
I love that I get to work with my passions in life and it has landed me so many opportunities, I got to launch my own jewellery collection in Sweden and I also got a job for ELLE Food & Wine as a travel/food writer trough my blog. My least favourite thing would probably be all the hours that I sit by the computer editing pictures, I love photography but the editing is sometimes exhausting! One article takes around 3 hours to create and I usually create 2 articles per day so that is 6 hours just editing pictures each day..!

Who is your style inspiration? 
I love the style of Kate Middleton and Olivia Palermo! Classic style with a modern twist and they are not afraid of colors and patterns – my motto!

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Who are some of your favorite style bloggers?
I love style bloggers like Gal Meets Glam – her style is the perfect California chic which the boheme inside of me love! I also love Atlantic Pacific – she isn’t afraid of bold colors and patterns which I love! The bold city girl inside of me loves that. I also love the style of Zhanna Bianca – she isn’t shy about wearing lots of colors and patters – just my cup of tea!

Favorite fashion brands?
I have many but I would have to say MSGM and Alberta Ferretti make my heart skip a beat! Just because they are always so creative and playful with their collections and so very colorful!

List 3 things on your current wishlist: it can be bags, shoes, a trip to Bali…anything!
I would love to go to Australia! I would also love to get a apartment together with my boyfriend In London or Stockholm. Then I would love to get a Canon Mark III!

What are your thoughts on the Swedish blogging scene? 
It is very developed! The biggest difference between the international blog scene and the Swedish one is that Swedish influencers earn all their income via ad sales on their blog and on the international blog scene it is via projects and collaborations.

And how much has Paris influenced your style?
It is more how Paris influenced my way of eating! Hehe! I love all the food in this city and I have truly become a foodie from living in the city. Everything from finding the most perfect croissant and pain au chocoate (And yes, I found them both!) to high end street food to fine dining – I love it all!

“Inside Look”: What are some everyday essentials you carry with you wherever you go? (i.e. makeup essentials, camera, phone, sunglasses, etc)
I always bring my Iphone, Canon D70, lip balm, wallet and some make up essentials in case of emergency!

Which city has been your favorite travel spot so far? Do you have any recommendations for first-timers?
I first though I loved New York most of all but the more I travel the more I realize that NY is too intense for my taste and London is absolutely my favourite big city! I love everything from the food scene to the fashion och shopping, the politeness of the people and all the tea! I love tea above all and the British sure know how to make that perfect cup of tea with the most delicious scones! I’m all for that!

When it comes to more exotic travels I love the Seychelles and the Maldives! I was there earlier this year and fell in love, it sure is paradise!

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What is your guilty pleasure?
Probably everything! I love indulging in delicious food and I love french pastries and I just got back from New York where I queued for 2 hours (..!) to Dominique Ansel Bakery to eat the most hyped pastry in New York right now – the cronut! (A fusion between a croissant and doughnut) And it was so delicious, I would eat that little magical thing for breakfast, lunch and dinner if it was possible!

What do you enjoy doing the most during your ‘down time’? (i.e. any other hobbies, etc)
As I travel so much and I am constantly on the go I really enjoy doing pretty much nothing on my down time. Just enjoying quality time with my friends, go out for dinner in Stockholm, go for long walks and just enjoy the calmness before I have to pack my bag again!

Where would you like to be in 5 years? Where do you see your blog in 5 years?
I am currently developing my blog and my brand in to a new concept that will be launched this summer and this is how I will take my blog to the next level. I have a big vision of what I want to do with it and you will have to stay tuned of what is to come, I am very excited! I can’t really say much more at the moment..

GCOTM :: The Haute Pursuit

I remember my college days when I used to sign into Chictopia.com daily to stalk Lulu and Rumi Neely’s style profiles. It was the first of its kind back in 2009, before fashion blogging became a norm. But I recently felt compelled to check into this portal again.. maybe it’s because I’m looking for the ‘next big thing’ in the online fashion world… or maybe it’s because I’ve been starved of inspiration. In any case, I don’t remember why exactly I drifted away from keeping up to date with the blogosphere but my most recent visit did not disappoint – Vanessa from The Haute Pursuit is definitely worthy of being LLF’s #GCOTM (girl crush of the moment, for you new folks).

Props to Asian girls who can pull of platinum blonde hair… Love her.

All Images sourced from: The Haute Pursuit / Chictopia 

GCOTM: Columbine Smille

Currently digging awesome Swedish blogger, Columbine Smille:

her style, her accessories, her inspirations, her friends….

And in other news,

we were tagged by the beautiful Style Spotter

as one of her favorite blogs to win the

“Glamorous Blog Award”!

We’re so honored and thankful and it’ll definitely inspire us

to keep on blogging :)

Happy Holidays everyone! <3

Credits: Columbine Smille

Look Good Feel Good


Time for some serious studying time. But it doesn’t hurt to look good while you’re at it. Besides, you don’t want to let everyone know how hard to worked to pull off that A? The key is to make it all look easy.


And don’t forget your liquids! Just thought we could all use a little inspiration, even if it is from an incredibly old Nylon editorial (with Valentine!)

Credits: Foto-Decadent

Girl Crush of the Moment: Skye Stracke


I saw The Sartorialist’s photograph of Skye Stracke at the beginning of this year, and at first, I was immediately attracted to the amazing outfit (look at those shoes!) and her ethereal beauty. Most of you probably already know her, have seen her walk down runways for dozens of designers, and seen her in magazine editorials all over the world, so enough said, I’ll make this quick.

Reasons I love her:

  • She’s my age!
  • She’s fun and has great personality
  • Love her simplistic style, and the fact that she sticks to her wardrobe staples. Love her Miu Miu boots and bag
  • Fun fact: She’s also from (Perth,) Australia, just like our Style Spotlight girl of the month: Zanita Whittington!

I probably won’t be around as much for the next two weeks to concentrate on studying for finals, but I’ll try to squeeze in random posts as much as possible! For those of you who are doing the same, good luck!

P.S. For those of you who might need a little retail therapy to de-stress, the Gilt Groupe currently has the Cavalli RTW sale going on, and Zac Posen, Botkier, and Missoni sales coming up the next week, so you definitely don’t want to miss out on that. And if you don’t know about Gilt, it’s very similar to Hautelook, they get you great deals on designer clothing! We’d love to extend an invite to you here!

Credits: The Sartorialist, the Fashion Spot, Style.com

Girl Crush of the Moment: Daisy Lowe


Credits: tFS, Tatler Magazine

Daisy Lowe- the beautiful, curvy-for-a-model, British darling has been the talk of the town lately. Mostly because she’s been scoring major ad campaigns for next year, like for Marc by MJ and even DKNY which is rumoured to be shot by the Sartorialist Scott Schumann himself (so jealous!).

I mean, what’s not there to love about her? She exudes a cool confidence, dates an even cooler rocker boyfriend (Will – the frontman of Blondelle), and she’s got some pretty crazy family lineage. On top of that, you can get to know more about her on the BBC channel- it’s an adorable show about Daisy, her bf Will, and these two other young British talents. Go watch it!

Girl Crush of the Moment: Georgina Chapman

Georgina Chapman- designer and co-founder of the line, Marchesa- is a modern day glamour gal. She has the quintessential aura of Hollywood glamour and glitz. She’s usually seen in embroidered or black outfits and Louboutins, but really, anything show-stopping and shiny will do. Although Georgina doesn’t represent my personal style, I think she’s still noteworthy. After all, she is a successful designer of a New York based fashion line that is known for its romantic and feminine pieces. And, I think it is precisely because her style is so glam (I really should look up synonyms for ‘glamorous’) that intrigues me. My style icons revolve around the likes of Erin Wasson or Kate Moss… but Georgina is just pure gorgeous. And her makeup and hair are always perfect! I bet she would hit the best dressed list for the Oscars every year.. no joke! ;)
Anyway, I think it’s good to be open-minded about everyone’s personal style and preferences. Basically, if I were a public figure that attended a lot of events and parties (like the rich and famous), I would wish to be as gorgeous and glam (there I go again) as Georgina.

Girl Crush of the Moment: Jen Brill

I’ve been keeping tabs on Jen Brill for awhile now, but for most of that time, it never occurred to me that I had no idea what she actually does for a living, or has done. But after accumulating too many pictures of her in my inspiration folder, and admiring her style for too long, it finally called for a bit of research:



…….But hang on just a minute, Jen is far from being a “trophy girlfriend”. Jen tells us she has not got one minute to herself; she is a true businesswoman. “Everything goes so fast here if you want to be part of it, you have to be one hundred times better than anybody else, otherwise just forget New York, go live in New Jersey, get married there and have kids,” I met her in New York, in July last year, and it was just “mid-year calendar” for her. Like many New Yorkers, she works at the speed of light. After having organised trendy events for the Maritime Hotel, she now works for Fred and Associates, still in marketing, still top of the range…….

-excerpt from JALOUSE SEPTEMBER 2008

Great Style? Check. Admirable career? Check. Great personality? Check. Amazing out this world shoes? Check. Bright shoes bright makeup? Check. That’s why she’s my girl crush of the moment. Need I say more? Have you seen her Sophomore NYC photoshoot? Style wise, she tends to favor body conscious skirts/dresses and basics with a twist. Perhaps a basic body hugging dress with crazy studs, or a unique cut. Or a more conservative dress covered in chains with bright red lipstick. Or she’ll wear jeans with a crazy print and a big fur coat. Skinny jeans with crazy purple heels. You get the idea. We love it. We know you do too.

Super random trivia I found amusing: Jen Brill’s favorite candy is reportedly Nerds Rope.

Credits: the Sartorialist, the Fashion Spot, Style.com